LEONARDO C. ROSETE

LEONARDO C. ROSETE
Dean, College of Fine Arts

Leonardo C. Rosete, ‘Doi’ to close associates is a Professor with the College of Fine Arts, University of the Philippines. He has held the post of the Chairman, Department of Visual Communication three times since 1994 until he was selected as Dean of the College of Fine Arts since October 1, 2012. He works closely with academic and creative industry people and is party to the institution of many programs in UP and other schools in the area of Visual Communication and Industrial Design. In November, 2011 he was selected a member of the Technical Committee for Fine Arts of Commission on Higher Education (CHED), a post he currently occupies.

Doi has always been interested in working with various media and is fascinated with the fusion of new technologies and traditional, even indigenous techniques. Professionally trained in the areas of advertising, visual merchandising, product design, exhibition design, and digital media, his designs range from gift items to furniture, from booth displays to museums, from graphic posters to corporate graphic standards. He also creates animated videos, 3D models and virtual tours, and joins art exhibitions using his digital skills for artistic expression.

His works include designs of Philippine Pavilions in international expositions (Tsukuba ’85 and Vancouver ’86), Philippine booths for trade fairs in Frankfurt, Milan, Highpoint in North Carolina, Javits Center in New York, Anuga in Japan, and for other exhibition events. He designed exhibit modules for the Mind Museum at the Bonifacio Global City and designed the Museo Maritimo, a museum for the Asian Institute of Maritime Studies (AIMS).

He advocates designs that empowers the small and micro enterprises, using resources that are appropriate and sustainable. He works with the Department of Trade and Industry, the Department of Tourism, and various government and private groups in creating and teaching design to remote communities all over the Philippines, and learning with them in the process.

An educator, artist, designer.