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The Celluloid Campus Exhibit Opening

“UPD in celluloid: An exhibit on movies with UPD as film location”

(June 24)—Tall cogon grass covering Diliman’s expanse, young acacia trees hardly noticeable along the Academic Oval, the dusty and dirt road that is the University Avenue and massive colonnaded buildings standing few and far between: this was how UP Diliman (UPD) looked in its early years, images that present occupants can only get to see in pages of old yearbooks.

Now, UPD has the rare privilege of seeing how the campus evolved since UP’s transfer from Manila in 1949 through the exhibit The Celluloid Campus: The University of the Philippines in the Cinematic Imagination at the University Theater Lobby.

The exhibit features eight stills from vintage Filipino movies, 16 photos of UPD buildings from the 1940s to the 1960s and an aerial photo of UPD in the 1960s—all reproduced in large scale.  Also featured are footages of 23 Filipino movies from the 1950s to early 2000 which were shot on location in UPD and the movie Charito, I Love You (1957), a musical romance set in UP starring then film luminaries Charito Solis and Leroy Salvador.

The exhibit is under the curatorship of Campus Architect Dr. Gerard Rey A. Lico, a professor of architecture and head of the National Committee on Architecture and Allied Arts of the National Commission for Culture and the Arts.

Launched on June 18 to cap the 105th UP anniversary celebration in UPD, the exhibit was an Office of the Chancellor offering through the UPD Office for Initiatives in Culture and the Arts (OICA).

Lico said filming on campus began in the early 1950s “when the campus was newly formed out of a pastoral landscape destined to catalyze Manila’s urban expansion after the Pacific War.”

“Diliman’s campus architecture championed the modernist capacity to facilitate a new social order in the aftermath of war by embracing a new aesthetics—the utilization of reinforced concrete, steel, glass, the predominance of cubic forms, geometric shapes, Cartesian grids, and absence of applied decoration—divorced from colonial reference,” he said.

The campus’ architecture even attracted filmmakers of period or epic dramas.  One example was the filmPagsilang ng Mesiyas (1952), where the basement of Quezon Hall doubled for the film’s nativity scene.

The partnership of Filipino cinema and UP flourished when the Diliman campus’ architecture figured prominently in the “collegiate romance” movies of the 1950s and 1960s.

UP was always visualized by film studios like LVN and Sampaguita as a “picturesque campus of stately colonnaded modernist buildings set amidst a green open space with small trees; coeds, books in arm escorted by young men vying for their attention,” Lico said.

Movies of the era featured Philippine icons like Rogelio dela Rosa and Nida Blanca (Babaeng Hampaslupa, 1952), Carmen Rosales and Ric Rodrigo (ROTC, 1955), Nestor de Villa and Delia Razon (Dalagang Taring, 1955), to name a few.

Celluloid Campus likewise features clips of movies shot within UPD dating back to as early as 1952 (Armando Goyena and Tessie Quintana’s Tiya Loleng) to as late as 2008 (Kambyo, a film dealing with homosexuality).

Lico said UP as an imagined space in films possesses its “own materiality symbolic of academic excellence, social commitment and personal sacrifice.”

“Such awe-inspiring beauty and functional elegance plays essential roles in the creation of a distinct sense of place, a milieu that hones the minds, shapes, values and nourishes the critical spirit and creative imagination.  Truly, Diliman’s spirit of place projected in the cinema will always be cherished in the hearts and minds of those who once passed through its halls and broad avenues,” he said.

The exhibit likewise fosters OICA’s theme of pride of place.

OICA Director Prof. José Danilo A. Silvestre explained pride of place “can only emerge in places where there is a strong bond between people and setting.”

Pride of place is a concept by the UPDOICA Board at the term of immediate past OICA acting director Rubén D.F. Defeo.

Meanwhile, Silvestre said he hopes in the future, students would “pick up the theme and somehow translate into projects which they themselves would feel is embodying their understanding of what constitutes pride of place in UP.”

At the exhibit were UPD Chancellor Caesar A. Saloma, Assistant Vice President for Public Affairs José Wendell Capili, UP Press Director J. Neil Garcia, Vice Chancellor for Academic Affairs Ronald Banzon, UPDIO director Maureen Anne Araneta, University Registrar Evangeline Amor, Diliman Interactive Learning Center director Peter Sy, members of the OICA Board, Professor Defeo, and other Diliman and UP System officials.

Special performances were rendered at the exhibit opening by the UP Concert Chorus, fresh from their successful stint at Kota Kinabalu, Sabah, Malaysia and the UP Dance Company.

The Celluloid Campus: The University of the Philippines in the Cinematic Imagination runs until July 31 and is open for public viewing Mondays through Fridays from 10 a.m. to 4 p.m. at the University Theater Lobby.—MDJ (Source:  MDJ – UPD in celluloid: an exhibit on movies with UPD as film location)

 

See event photos here.

Related links:

1)  “The Celluloid Campus:  The University of the Philippines in the Cinematic Imagination” by Gerard Rey Lico  http://arkitektura.ph/posts/the-celluloid-campus-the-university-of-the-philippines-in-the-cinematic-imagination
  
 
2) “UP in Black and White” by Eva Angeline Trinidad
 http://www.tinigngplaridel.net/features/2013/06/23/up-in-black-and-white/
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Event photos

105th Foundation Day of UP Diliman

(June 18)—UP Diliman marked UP’s founding today with a special flag-raising ceremony this morning at the Quezon Hall.

UP President Alfredo E. Pascual and UPD Chancellor Caesar A. Saloma led the UP System and Diliman officials and university constituents present, in honoring the Philippine flag and UP colors.  The UP Rayadillo and Honor Guards hoisted the flags while the UP ROTC Symphonic Band ,under the baton of Prof. Rodney Ambat, played Lupang Hinirang and UP Naming Mahal.

This was followed by inspirational messages from both Chancellor Saloma and UP President Pascual and special performances from tenor Conrado “Dondi” Calnea Ong III and soprano Geraldine “Fame” Flores thereafter.

Ong and Flores had a duet of Francisco Santiago and Ildefonso Santos’s “Pilipinas Kong Mahal” and Ernani Cuenco and Levi Celerio’s “Gaano Ko Ikaw Kamahal.”

The ceremony was capped by a simple breakfast of rolls and kakanin, coffee and juice at the Quezon Hall Lobby.

The “105th UP Foundation Day” at the Oblation Plaza was an event organized by the UPD Office for Initiatives in Culture and the Arts for the Office of the Chancellor-UP Diliman.  Ms. Bianca Tallafer was master of ceremonies.

The flag raising ceremony at Quezon Hall is just one of the events to commemorate UP’s 105th anniversary; other constituent units have lined up their own activities for UP’s birthday.  At UPD, Campus Architect Gerard Rey A. Lico’s exhibit presentation and short film screening entitled The Celluloid Campus: The University of the Philippines in the Cinematic Imagination will be launched tonight at 6 p.m. at the University Theater Lobby.

UP was established on June 18, 1908 through Act No. 1870 of the Philippine Assembly.  On April 29, 1998, President Gloria Macapagal-Arroyo signed into law the UP Charter of 2008 (Republic Act No. 9500) declaring UP as the country’s “national university.”—MDJ (Source:  MDJ – UPD opens UP’s 105th with special flag-raising ceremony)