Dean, College of Mass Communication

Elena Enriquez Pernia, Ph.D. has over twenty years of experience in communication/media education, research, planning and evaluation. Her highly distinguished academic career focuses on building the capacity of students, local governments, health professionals, and civil society organizations to design, implement, and evaluate their own communication programs.

Dr. Pernia is currently Professor of Communication at the University of Philippines’ College of Mass Communication (UP-CMC) in Diliman, where she handles undergraduate and graduate (M.A. and Ph.D.) courses in communication/media theory and research, design and methods, quantitative and qualitative analysis, communication project planning and development. From June 2006 to May 2009, she served as UP-CMC Dean. She has authored several books, among them Communication Research in the Philippines: Issues and Methods which has become a standard text book in research classes in the several universities.

An evaluation specialist, she consults on projects related to audience research, media effects, strategic communication planning and evaluation, and development communication. She is also a leading trainer in strategic communication and leadership. Since 2012, Dr. Pernia has been the Conference Head of the annual National Communication Research Conference. The NCRC is venue for students, teachers, and professionals in communication and media to present and share their research findings, to meet and network. Began in 2007 as the Communication Research Student Conference (CRSC), the NCRC turned national and expanded participation to include communication and media teachers and professionals in January 2012.  Participation in the NCRC has been upwards of 400 students and faculty members from colleges and universities in Luzon, Visayas and Mindanao. The NCRC received the Gold Quill Award of Excellence as well as the Top award in the Communication Training and Education category in the 2015 Quill Awards of the International Association of Business Communicators (IABC).

Dr. Pernia sits on the Executive Boards of the Philippine Center for Communication Programs (PCCP), the Pi Gamma Mu International Honor Society, Philippine Alpha Chapter, and the Social Science Division of the National Research Council of the Philippines (NRCP). Until recently, she was on the boards of Singapore-based Asian Journal of Communication, the International Communication Association (ICA). She also served on the Editorial Board of the Communications Review of the University for Asia and the Pacific (UA&P).

Since June 2012, Dr. Pernia has served as Readers’ Advocate or News Ombudsman at the Philippine Daily Inquirer (Inquirer Group of Companies). As Readers’ Advocate, she “serves as an in-house critic to ensure that the principles of accuracy and fairness are followed while promoting meaningful interaction between the editorial staff and the readers.” (from: http://lifestyle.inquirer.net/51951/readers-advocate-up-professor-fills-long-vacant-inquirer-post)

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